This toy is great for my chew heavy and fetch obsessed Black Lab puppy. At the time of writing this, he's just 12 months old, weighs 80lbs and is full send when playing fetch, and can dismantle most toys in mere seconds. This toy is more durable than anything from ChuckIt or the other toy brands, and is also seems to keep his attention a bit better.
It's also really well thought out in terms of human ergonomics - it's easy to play tug with, and even easier to huck WAY further than any other toy we have. Plus the colors are nice. This is the most "worth it" toy we've ever bought.