It took me a while to warm up to this collar because it's stiff. It sat unused until I got my second dog, pictured here with the collar popping against his black fur. This collar is seriously sturdy; my other dog grabs it to drag my lab around the house (the lab returns the favor using my other dog's collar). Another benefit is that the collar coordinates beautifully with ruffwear's blue and green raincoat. Adjusting it is a bit of pain, but the adjustment stays put so you only need to wrestle it into place once. So if you're on the fence, buy it!